free live training for established women business owners

Becoming Magnetic

The shift that changes how clients, opportunities, and the right people find you.

You've built the business. Refined the offer. Shown up consistently. And some days it still feels like pushing uphill — chasing leads, chasing visibility, chasing momentum that should come more easily by now.

It isn't effort you're short on. Magnetism isn't something you do. It's something you become.

Free Tuesday 27 October 10am AEDT · 12pm NZDT Live on Zoom · 60 min
Suzi Dafnis, founder of HerBusiness, in a bright yellow shirt, pointing
sound familiar?
"I'm doing everything I can to grow — and it's not working. I'm not getting the clients, my marketing isn't working, and I don't know what to do next."

If you found yourself ticking a few of those, stay with me.

Maybe you're doing more marketing than ever and hearing less back. Maybe you're making the big decisions on your own, because the people around you don't see what it actually takes to run your business.

Most established business owners assume the answer is to work harder. It usually isn't. You've already got the experience, the clients, and the work ethic.

What's shifted is how people find you, and whether the right ones do.

That's what we'll unpack in this masterclass.

Laura Reale, Lifestyle Optical: Suzi and her team consistently deliver programs, webinars, cheat sheets, books and podcasts covering every aspect of business — including my favourite, personal growth.
the whole idea, in one line
"A magnet isn't magnetic because it's trying hard. It's magnetic because everything inside it is pointing the same way."

Suzi Dafnis

what you'll discover

One hour. Five things you'll never unsee about becoming magnetic.

Suzi takes you through three shifts, with real examples from women who stopped doing everything and started doing what fits, including how HerBusiness went from around 300 things to buy to just five.

Shift 1EffortAlignment
Shift 2DoingBecoming
Shift 3Going it aloneThe right people around you

The real reason "more effort" is quietly working against your growth — and what to do instead.

The Magnetic Five: the five qualities that separate magnetic business owners from everyone else working just as hard. You'll score yourself on each one, live, and leave knowing exactly where you're leaking magnetism.

The subtle ways established owners unintentionally repel the clients and opportunities they actually want.

Why strategy and tactics alone can't create the growth you're looking for — and what's missing.

The one thing women with momentum, magnetism, and success never try to do alone.

Ready to attract more of what you want?

Tuesday 27 October · 10am AEDT (12pm NZDT) · Live on Zoom · Free.

60 minutes, live with Suzi. Live only — no replay.
from the last live session

What women said afterwards

Belinda Weaver
"It was a great session - thanks Suzi! I realised that I need to make my convictions more visible. I've been doing something similar to the watering down that you mentioned. It's time to stop diluting!"
Belinda WeaverCopywrite Matters
Jackie Campbell
"Loved this session Suzi... both validating (the work I have been doing is on the right track), and inspirational (so love 'show up as me, not the market')!!!"
Jackie CampbellĀrca Morai
Véronique Lutchmaya
"Suzi, thank you for another 'juicy' session!!! It was really nice to see, hear you and connect with your usual vibrant energy, again! Your content was very timely, uplifting and thought-provoking."
Véronique LutchmayaUnique Tenants Consult
made for established business owners

Is this you?

This is for you if…

  • You're already doing the work — your offer's solid, you have clients but want more/different.
  • You can feel yourself pushing for growth that used to come to you.
  • You're marketing more than ever and somehow feel less visible, not more.
  • You sense something is quietly repelling the exact people you want to attract.

Probably not for you if…

  • You're still finding your offer or your first clients.
  • You want a funnel, a script, or a quick fix.
  • You don't have an hour this month for your own growth.

No hard feelings — this session is built for women already deep in the work, not women just starting it.

Suzi Dafnis seated in a bright living room, smiling
your host

Meet Suzi Dafnis

Suzi started in the spare bedroom of her home. No MBA. No degree. A business education built in real time — books, mentors, experiments, and thirty-plus years of building and growing businesses in the real world.

She's built five businesses to seven figures, led a team of 45 across three countries, and spent seven years running the Rich Dad events in the US, including at Madison Square Garden. Along the way she made the mistakes nobody warns you about, and learned the hard way what actually moves a business forward.

Her podcasts have passed 1.4 million downloads, and for 20 years she interviewed Australia's top entrepreneurs for the Business Women's Hall of Fame.

These days she leads HerBusiness, the community she's been gathering women business owners into since the mid-1990s. Not a guru — a guide who's become very good at helping women see what's working, what's no longer serving them, and what needs to change next.

A multi-award-winning business owner who has magnetised the business and life she dreamed of, Suzi has the clues that unlock becoming magnetic.

Jai Harvey Yin, Fabulosity: From in-person events and trainings to overseas retreats (quality second to none) and online events — Suzi and her team offer an exceptional level of support and information curated into an experience. Lydia Dyhin, Voice Over Artist and Actor: Always learn so much from all the events that Suzi and your team offer! They elevate my awareness and knowledge and are fabulous motivational tools. Thank you.
As Seen In As seen in The Australian, Financial Review, marie claire, Women's Agenda, The Age, news.com.au, EY, BRW, The Canberra Times, The Sydney Morning Herald, and Herald Sun
one more thing

Become more of who you already are.clearer · more visible · more connected

It isn't reinventing yourself. It's catching up with who you've become. Becoming magnetic isn't about a bigger funnel, a louder social strategy, or one more thing on your to-do list. Join us live and find out what's really shaping how — and whether — clients, opportunities, and the right people find you.

Tuesday 27 October · 10am AEDT (12pm NZDT) · Live on Zoom · 60 minutes · Free

one session, live only — there's no replay

Your Zoom link arrives by email the moment you register.
In case you were wondering…

Questions, answered.

Tuesday 27 October at 10am AEDT (Sydney time), live on Zoom. That's 12pm NZDT in New Zealand, 7am AWST in Perth, and Monday 26 October at 7pm Eastern (4pm Pacific) in the US. Set aside about 60 minutes. Suzi starts on time.

Yes — completely. No card, no catch. Register, turn up, get the full training.

No — this one is live only. The conversation happens once, with the women in the room that morning. If it matters to you, put it in the calendar and be there.

It's built for you. This isn't a beginners' session — it assumes you already know how to run a business and speaks to why growth gets heavier at exactly the stage it should be getting easier. If you're pre-launch or brand new, it will land better in a year or two.

No. Register and your Zoom link arrives by email. Bring a notebook, because you'll score yourself on the Magnetic Five as Suzi goes through them. Your lowest score is where you start.

It's interactive. The chat is open, there's a live poll, and Suzi answers questions at the end. Bring yours.

An honest answer: yes. At the end, Suzi will briefly share how to keep going with HerBusiness if the session resonates. No pressure and no hard sell — the training stands entirely on its own, and most of the hour is teaching.

see you there? Tuesday 27 October · 10am AEDT (12pm NZDT) · Free · Live only.