free live training for established women business owners

Becoming Magnetic

The shift that changes how clients, opportunities and the right people find you.

You've built the business. Refined the offer. Shown up consistently. And some days it still feels like pushing uphill — chasing leads, chasing visibility, chasing momentum that should come more easily by now.

It isn't effort you're short on. Magnetism isn't something you do. It's something you become.

Free Thursday 30 July 10am AEST Live on Zoom · 60 min
Free. Live online. Thursday 30 July, 10am AEST. Live only — no replay.
Suzi Dafnis, founder of HerBusiness, laughing in a bright yellow shirt
sound familiar?
"I'm doing everything I can to grow — and it's not working. I'm not getting the clients, my marketing isn't landing, and I don't know what to do next."

If some version of that thought has crossed your mind lately, you're in the right place.

It shows up as doing more and more, and somehow hearing less back. Busier and quieter at the same time. Decisions carried alone, because nobody around you quite understands what it takes to run what you're running.

Here's the part nobody tells established business owners: it isn't effort you're short on. Something else is shaping how — and whether — the right people find you. That's what this session is about.

"It's a place where I get to share in the same journey as someone else and find respite in knowing that I am not alone."

Radhika Lucas Radhika LucasHerBusiness member
what you'll discover

One hour. Five things you'll never unsee about your growth.

The real reason "more effort" is quietly working against your growth — and what to do instead.

The five qualities that separate magnetic business owners from everyone else working just as hard.

The subtle ways established owners unintentionally repel the clients and opportunities they actually want.

Why strategy and tactics alone can't create the growth you're looking for — and what's missing.

The one thing the women with the most momentum rarely try to do alone.

Ready to stop pushing uphill?

Thursday 30 July · 10am AEST · Live on Zoom · Free.

60 minutes, live with Suzi. Live only — no replay.
built for a particular woman

Is this you?

This is for you if…

  • You've built something real — years in, real clients, a real reputation.
  • You're past needing the basics. Another how-to course isn't the answer.
  • Growth feels heavier than it should, given everything you already know.
  • You're doing more marketing than ever — and hearing less back.
  • You're quietly carrying decisions no one around you fully understands.
  • You want the next stage of growth without becoming someone you're not.

Probably not for you if…

  • You're at the idea stage, or just starting out.
  • You're looking for a hack, a funnel or a silver bullet.
  • You can't spend one hour on your own growth this month.

No hard feelings either way — this session simply does its best work for women already in the thick of running a real business.

Suzi Dafnis seated in a bright living room, smiling
your host

Meet Suzi Dafnis

Suzi started in the spare bedroom of her home. No MBA. No degree. A business education built in real time — books, mentors, experiments, and thirty-plus years of building and growing businesses in the real world.

She's built companies that grew into the tens of millions — and she's lost a business she loved. Both taught her things the textbooks don't.

These days she leads HerBusiness, the community she's been gathering women business owners into since the mid-1990s. Not a guru — a guide who's become very good at helping women see what's working, what's no longer serving them, and what needs to change next.

"More than 10 years a member, and it remains the best investment I make in myself as a solopreneur."

Amey Lee Amey LeeHeart Content

"I can already feel the strength of the community. It hit the nail on the head for the stage my business is at. Why didn't I do this years ago?"

Kirsty Ferguson Kirsty FergusonPinstripe Solutions
one more thing

Become more of who you already are.clearer · more visible · more connected

Becoming magnetic isn't about a bigger funnel, a louder social strategy, or one more thing on your to-do list. Join us live and find out what's really shaping how — and whether — clients, opportunities and the right people find you.

Thursday 30 July · 10am AEST · Live on Zoom · 60 minutes · Free

one session, live only — there's no replay

Your Zoom link arrives by email the moment you register.
before you ask…

Questions, answered.

Thursday 30 July at 10am AEST (Sydney time), live on Zoom. Set aside about 60 minutes — Suzi starts on time.

Yes — completely. No card, no catch. Register, turn up, get the full training.

No — this one is live only. The conversation happens once, with the women in the room that morning. If it matters to you, put it in the calendar and be there.

It's built for you. This isn't a beginners' session — it assumes you already know how to run a business and speaks to why growth gets heavier at exactly the stage it should be getting easier. If you're pre-launch or brand new, it will land better in a year or two.

No. Register and your Zoom link arrives by email. Bring a notebook — the five qualities are worth writing down against your own business as you go.

An honest answer: yes. At the end, Suzi will briefly share how to keep going with HerBusiness if the session resonates. No pressure and no hard sell — the training stands entirely on its own, and most of the hour is teaching.

see you there? Thursday 30 July · 10am AEST · Free · Live only.