free live training for established women business owners

Becoming Magnetic

The shift that changes how clients, opportunities, and the right people find you.

You've built the business. Refined the offer. Shown up consistently. And some days it still feels like pushing uphill — chasing leads, chasing visibility, chasing momentum that should come more easily by now.

It isn't effort you're short on. Magnetism isn't something you do. It's something you become.

Free Thursday 30 July 10am AEST Live on Zoom · 60 min
Suzi Dafnis, founder of HerBusiness, in a bright yellow shirt, pointing
sound familiar?
"I'm doing everything I can to grow — and it's not working. I'm not getting the clients, my marketing isn't landing, and I don't know what to do next."

If some version of that thought has crossed your mind lately, you're in the right place.

It shows up as doing more and more, and somehow hearing less back. Busier and quieter at the same time. Decisions carried alone, because nobody around you quite understands what it takes to run what you're running.

Here's the part nobody tells established business owners: it isn't effort you're short on. Something else is shaping how — and whether — the right people find you.

That's what this session is about.

Laura Reale, Lifestyle Optical: Suzi and her team consistently deliver programs, webinars, cheat sheets, books and podcasts covering every aspect of business — including my favourite, personal growth.
what you'll discover

One hour. Five things you'll never unsee about becoming magnetic.

The real reason "more effort" is quietly working against your growth — and what to do instead.

The five qualities that separate magnetic business owners from everyone else working just as hard.

The subtle ways established owners unintentionally repel the clients and opportunities they actually want.

Why strategy and tactics alone can't create the growth you're looking for — and what's missing.

The one thing women with momentum, magnetism, and success never try to do alone.

Ready to attract more of what you want?

Thursday 30 July · 10am AEST · Live on Zoom · Free.

60 minutes, live with Suzi. Live only — no replay.
made for established business owners

Is this you?

This is for you if…

  • You're already doing the work — your offer's solid, you have clients but want more/different.
  • You can feel yourself pushing for growth that used to come to you.
  • You're marketing more than ever and somehow feel less visible, not more.
  • You sense something is quietly repelling the exact people you want to attract.

Probably not for you if…

  • You're still finding your offer or your first clients.
  • You want a funnel, a script, or a quick fix.
  • You don't have an hour this month for your own growth.

No hard feelings — this session is built for women already deep in the work, not women just starting it.

Suzi Dafnis seated in a bright living room, smiling
your host

Meet Suzi Dafnis

Suzi started in the spare bedroom of her home. No MBA. No degree. A business education built in real time — books, mentors, experiments, and thirty-plus years of building and growing businesses in the real world.

She's built companies that grew into the tens of millions, made the mistakes nobody warns you about, and learned the hard way what actually moves a business forward. The kind of lessons no textbook teaches.

These days she leads HerBusiness, the community she's been gathering women business owners into since the mid-1990s. Not a guru — a guide who's become very good at helping women see what's working, what's no longer serving them, and what needs to change next.

A multi-award-winning business owner who has magnetised the business and life she dreamed of, Suzi has the clues that unlock becoming magnetic.

Jai Harvey Yin, Fabulosity: From in-person events and trainings to overseas retreats (quality second to none) and online events — Suzi and her team offer an exceptional level of support and information curated into an experience. Lydia Dyhin, Voice Over Artist and Actor: Always learn so much from all the events that Suzi and your team offer! They elevate my awareness and knowledge and are fabulous motivational tools. Thank you.
As Seen In As seen in The Australian, Financial Review, marie claire, Women's Agenda, The Age, news.com.au, EY, BRW, The Canberra Times, The Sydney Morning Herald, and Herald Sun
one more thing

Become more of who you already are.clearer · more visible · more connected

Becoming magnetic isn't about a bigger funnel, a louder social strategy, or one more thing on your to-do list. Join us live and find out what's really shaping how — and whether — clients, opportunities, and the right people find you.

Thursday 30 July · 10am AEST · Live on Zoom · 60 minutes · Free

one session, live only — there's no replay

Your Zoom link arrives by email the moment you register.
In case you were wondering…

Questions, answered.

Thursday 30 July at 10am AEST (Sydney time), live on Zoom. Set aside about 60 minutes — Suzi starts on time.

Yes — completely. No card, no catch. Register, turn up, get the full training.

No — this one is live only. The conversation happens once, with the women in the room that morning. If it matters to you, put it in the calendar and be there.

It's built for you. This isn't a beginners' session — it assumes you already know how to run a business and speaks to why growth gets heavier at exactly the stage it should be getting easier. If you're pre-launch or brand new, it will land better in a year or two.

No. Register and your Zoom link arrives by email. Bring a notebook — the five qualities are worth writing down against your own business as you go.

An honest answer: yes. At the end, Suzi will briefly share how to keep going with HerBusiness if the session resonates. No pressure and no hard sell — the training stands entirely on its own, and most of the hour is teaching.

see you there? Thursday 30 July · 10am AEST · Free · Live only.